Cooper Flagg, the Duke Blue Devils‘ freshman phenom, is more than just a basketball prodigy-he’s a money-making machine thanks to the wild world of Name, Image, and Likeness (NIL) deals. At just 18, the Newport, Maine native has turned his on-court brilliance into a serious cash flow, with his net worth climbing fast in 2025. Fans want to know: how much is this Duke star raking in from NIL deals?
Flagg’s NIL valuation sits at a cool $4.8 million, according to On3’s March 2025 estimate, making him the highest-earning college basketball player and sixth overall among NCAA athletes. That’s a leap from the $2.6 million he boasted before even playing a Duke game, per On3’s October 2024 report.
One more year! Cooper Flagg faces unexpected pressure from Duke fans
“This has been a big year for me on and off the court, and Gatorade has been there the whole way,” Flagg said in a statement when he inked his deal with the sports drink giant last fall, per Sporting News. That’s just one piece of his NIL puzzle.
His portfolio’s stacked with heavy hitters. New Balance snagged him in August 2024, a nod to his Maine roots with their nearby factory. “The connection with New Balance as a family company means a lot to me,” he told ESPN’s Adrian Wojnarowski. Then there’s Fanatics, a multi-year deal announced in January 2025, complete with his own Topps Bowman card-Duke legend Grant Hill even voiced the welcome video. Add Gatorade, Cort Furniture, and The NIL Store’s “Hometown Hero” collection to the mix, and Flagg’s cashing checks left and right.
From Gatorade to New Balance: Cooper Flagg’s NIL money revealed
How much per deal? Exact figures are under wraps-NIL’s a secretive game-but experts guess he’s pulling in millions annually. “In my opinion, the kid could make a couple million dollars a year,” sports business guru Patrick White told Interbasket in October 2024, pegging Flagg’s Duke exposure as a goldmine.
With 19.7 points per game and ACC Player of the Year honors, per College Football Network, his stock’s soaring-perfect for brands like New Balance and Gatorade betting on his projected No. 1 pick status for the 2025 NBA Draft.
X posts hype it too: “Flagg’s NIL is 5x Auburn’s roster-insane,” one fan tweeted in March 2025. From dorm furniture to hydration, Flagg’s turning fame into fortune. With CAA repping him, expect more deals as March Madness unfolds-his net worth’s just getting started.
