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Disney’s marketing strategy for the 2025 Snow White remake is reportedly uncharacteristic for the studio. Set for release on March 21, the upcoming remake of the 1937 Disney musical stars Rachel Zegler in the title role opposite Gal Gadot, who plays the Evil Queen, whose jealousy toward Snow White’s beauty pushes her onto a dark path to eliminate her competition. The movie’s opening weekend is projected to range between $48 and $58 million, which, despite a slip from the initial projection, would put the movie’s domestic premiere at the second highest-grossing film this year up till this point.

Per The Hollywood Reporter‘s report, a rival studio source notes Disney’s rather quiet marketing strategy to promote the upcoming Snow White remake. The source points out that the relatively short advance ticket sales, which didn’t go into effect until less than two weeks before the movie’s premiere date, hint at Disney’s lack of faith in the remake. Check out what the insider said:

They’ve been going through the motions on Snow White, all but saying, ‘we need to get this thing over with. An advance sales cycle of less than two weeks just screams ‘we have zero faith in this thing.’ And it couldn’t come at a worse point, when the industry is just trying to limp along to May.

However, Disney insiders push back on the claim and state that the holdback on the film’s big promotional push was intentional to coincide with Zegler and Gadot’s Oscars 2025 appearances on March 2.

More to come…

Source: The Hollywood Reporter