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At the stroke of midnight, Justin Bieber dropped his seventh studio album, Swag, less than 24 hours after he announced the project with a collection of billboards across the world. And from the looks of it, the release is being treated as a family affair.

To support the album, Bieber posed for a series of promotional shots alongside his wife, Hailey, and their nearly-one-year-old son, Jack Blues, who totally steals the show.

The black-and-white images were captured by Renell Medrano, and they were taken inside of a rustic wooden barn with a floral-printed couch sitting in the middle of it—and nothing else.

In the photos, Bieber plays with his baby boy, holding him over his shoulders, standing him up on his lap, and affectionately carrying him. The “Ghost” singer goes shirtless, sporting a pair of baggy jeans that are drooped low to reveal a pair of white pinstripe shorts underneath. Meanwhile, Baby Jack takes a cue from his father and wears only a white diaper.

For her cameo, Hailey sticks to the minimal dress code too, appearing in one shot where she wears a white tank and jeans, while holding Jack Blues and standing behind her hubby.

This is the first release from Bieber since he dropped Justice in 2021, which debuted at the top of the Billboard chart and featured singles like “Holy” and “Peaches.” He supported the album with the subsequent Justice World Tour, which was cut short when Bieber faced a series of health issues.

While taking a musical hiatus, the pop superstar welcomed his first-born with Hailey back in August 2024, and the pair have since shared a few glimpses of the toddler on their social media.

You can stream Justin Bieber’s new album here.

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