Fans Are Vandalizing Coachella Billboards And Artists Are Rolling With It

News April 11, 2025 3:29 PM By Chris DeVille

With Coachella’s first weekend kicking off today, there are a lot of billboards promoting musical artists along the highway from Los Angeles to the festival site in Indio. We at Stereogum noticed, and we aren’t the only ones. At least two of the billboards have been defaced, and both artists have adjusted on the fly.

For instance, Snow Strippers, the electronic duo out of Detroit, had this billboard in place:

But early Thursday morning, graffiti artists painted over the Snow Strippers ad with the word GRIM in giant letters that covered the entire billboard:

Fortunately, Snow Strippers are signed to Surf Gang, the label/collective headed up by super-producer evilgiane, a longtime graffiti artist in his own right. Giane simply covered up “GRIM” with a new Snow Strippers promo that, to me, looks a lot cooler than the original:

So that’s cool.

Clairo also has a billboard, which used to say, “I got charmed by Clairo at Coachella,” a reference to her recent album Charm. Thanks to some strategic editing by taggers, the sign now reads, “I got fucked by Clairo at Coachella.” She tweeted an image of the vandalized billboard with the caption, “If you’re lucky.”

If you’re lucky pic.twitter.com/bERE5orVf8

— claire cottrill (@clairo) April 11, 2025

Indicline, the activist art collective, took credit for the Clairo defacement, writing on Instagram, “Late Stage Capitalism headlining the Main Stage of America.”