Hulk Hogan, whose flamboyance and star power helped transform professional wrestling from a low-budget regional attraction into a multibillion dollar industry, died on Thursday in Clearwater, Fla. He was 71.

Police and fire department personnel in Clearwater were called to Hogan’s home on Clearwater Beach, where Hogan was treated for cardiac arrest, the police said in a post on Facebook. He was taken to nearby hospital, where he was pronounced dead, they said.

Hogan was the face of pro wrestling for decades, with his blond hair and horseshoe mustache, colorful bandannas and massive biceps, which he referred to as “24-inch pythons.”

Even after his wrestling days were over, he remained in the spotlight, most recently when he spoke last year at the Republican National Convention in Milwaukee, tearing off his shirt to reveal a Trump/Vance shirt underneath. He was earlier involved in a high-profile lawsuit in 2012 against Gawker, the irreverent media company bankrolled by the billionaire Peter Thiel, after Gawker posted a video of Hogan having sex with a friend’s wife. He won the case on invasion of privacy grounds, reaping millions in damages.

Hogan’s routine before a match was guaranteed to send fans into a frenzy. He would cup his hand to his ear to encourage the roaring crowd and tear off his shirt, which was pre-ripped to ease the process. Fans loved him for his charm and physique as much as for his old-fashioned grappling ability.

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Hogan in 1995. He often tore off his shirt, which was pre-ripped to ease the process.Credit…David Brewster/Star Tribune, via Getty Images

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