Jaxson Dart, the Ole Miss Rebels’ talented quarterback, has made headlines not only for his on-field abilities but also for his innovative Name, Image, and Likeness (NIL) contracts. As a Heisman Trophy contender, Dart’s marketability has skyrocketed, resulting in multiple high-profile endorsements that characterize him in the collegiate athletic space.
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How Much Is Jaxson Dart’s NIL Worth?
Jaxson Dart’s NIL valuation is estimated at $1.8 million, according to On3, a leading platform for NIL valuations. This impressive figure places him among the top earners in college football, reflecting his marketability and performance.
Major NIL Deals and Sponsorships –
- C Spire: Dart signed a season-long partnership with Mississippi-based internet provider C Spire, valued at over $100,000. The deal includes social media promotions focusing on technology’s role in improving lives.
- Nicholas Air: In a first-of-its-kind NIL agreement, Dart partnered with private jet company Nicholas Air, granting him access to their fleet for travel, training, and philanthropic endeavors. This historic deal marks the first time a college athlete has secured a private aviation endorsement.
- Dick’s Sporting Goods: Dart was featured in a back-to-school advertising campaign alongside sports commentator Kay Adams.
- EA Sports & The Grove Collective: Dart is also involved in partnerships with EA Sports and Ole Miss’s The Grove Collective, further enhancing his NIL portfolio.
- The Dairy Alliance: Dart endorsed The Dairy Alliance on October 24, 2024, and is a member of its Milk’s Got Game campaign, which informs consumers about the benefits of dairy milk in sports nutrition.
- Beats by Dre: Dart partnered with popular audio brand Beats by Dre for their Beats Elite campaign.
Dart’s Net Worth
Jaxson Dart’s net worth is estimated to be $1.8 million, considering his NIL deals and endorsements. His partnerships with prominent brands such as C Spire, Nicholas Air, and Dick’s Sporting Goods demonstrate his marketability and the financial opportunities accessible to top-tier college athletes in the NIL era.
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With his sustained success on the field and savvy collaborations off it, Dart defines the modern collegiate athlete navigating an evolving context of endorsements and personal branding.
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