McDonald’s is making a play for consumers who grew up on Happy Meals — and their kids — along with Minecraft fans.
Why it matters: New Minecraft Movie adult meals and kids’ Happy Meals are the fast-food giant’s latest attempt to bring consumers back after a drop in sales.
The big picture: McDonald’s special meals in the past, including collaborations with celebrities, have driven sales, created demand and led to nationwide ingredient shortages.
McDonald’s Minecraft Movie meals release date
Driving the news: McDonald’s announced Thursday the new meals would launch April 1 in the U.S.
- The campaign will launch across 100 markets in the coming days, a McDonald’s spokesperson confirmed to Axios, noting start dates and offerings will vary.
- It’s the first time McDonald’s has released two different meals of the same theme at once.
Between the lines: Meal prices are set by franchisees and may vary by location, McDonald’s told Axios.
When “A Minecraft Movie” arrives in theaters
The Warner Bros. movie is a kid-friendly adaption of the popular Microsoft video game and stars Jack Black and Jason Momoa.
- It is set to debut in North American theaters on April 4.
More from Axios:
