Why Trump’s Hollywood tariff threat matters

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President Trump is threatening to open a new front in the global trade war.

  • The president will direct trade officials to investigate imposing “a 100% Tariff on any and all Movies coming into our Country that are produced in Foreign Lands,” according to a late-night post on Truth Social.
  • Up to this point, tariffs have been focused on physical goods.

Reality check: It is unclear how this might work. It is straightforward to slap tariffs on physical goods crossing borders, as the U.S. has done for centuries; less so for intellectual property like movies.

  • It raises the question about the extent to which U.S. services will get dragged into the tit-for-tat trade war.

Threat level: The U.S. imports more goods from abroad than it exports. But the nation is the world’s largest exporter of services — tourism, video subscriptions, financial services, and more.

  • Foreign nations cracking down on their consumption of services could weigh on U.S. industries that employ millions and in which the U.S. runs a trade surplus.
  • Private sector service-producing industries are responsible for more than 70% of GDP, while goods-producing counterparts make up about 16%.

What to watch: There are already signs of services retaliation.

  • Canadians are boycotting trips to the U.S. in response to Trump’s attacks on the country’s economy.
  • European officials have also suggested they could hit back at the U.S. by targeting U.S. tech firms.

What they’re saying: “I think it’s a pretty ominous sign for the services sector,” Steve Miller, who chairs the Institute for Supply Management services business survey committee, said in response to a question from Axios on Monday morning.

  • “If this is a precursor to expanding tariffs to intellectual property between countries, I think that that would have a larger impact on the services sector than some of the tariffs that we’re seeing on goods.”

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